YFU USA spreads message of intercultural exchange in New York City’s Times Square.
Bethesda, MD (October 8, 2013) – Youth For Understanding USA (YFU) is excited to have two new ads promoting intercultural exchange joining the iconic displays of New York City’s Times Square which welcomes more than 1.5 million visitors each day.
Thanks to a special partnership with Neutron Media, two 10-second YFU ads will rotate every two weeks through January 4, 2014 on the 520 square foot CBS “Super Screen” (located on 42nd Street between 7th and 8th Avenues). One of the ads promotes student exchange opportunities while the second focuses on the benefits of becoming a host family and welcoming an international teen into the home (click here to view). The ads will run 18 times a day including during the Macy’s Thanksgiving Day Parade and the New Year’s Eve Ball Drop.
This past July, YFU launched a new website and related marketing materials, specifically designed to capture the transformative effect of intercultural exchange. The chance offered by Neutron Media to share the YFU message in such a prime location came at a perfect time for this re-energized campaign.
“With more than six decades of excellence in cultural exchange, YFU has a rich past but we know that no organization can rest on a history of success alone. Today’s marketplace and the savvy, intelligent youth consumer demands that organizations reflect the dynamic time in which we live. This summer’s re-branding efforts relate not only to our materials but also to sharing the YFU story in ways that encourage others to join in the fun. Millions of people from across the globe pass through Times Square each day and we’re ecstatic to have to the opportunity to hopefully not only encourage young people to pursue study abroad, but also to draw attention to the transformative life journey intercultural exchange also provides to host families and volunteers,” said Michael E. Hill, YFU President & CEO.
CONTACT:
Alicia Kubert Smith
Communications Manager
240.235.2102 x5702